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Goodyear. "Running a tire 20 percent under inflated - only 5 to 7 pounds per square inch (psi) - can increase fuel consumption by 10 percent."
http://www.goodyear.com/media/pr/23528ms.html

Facts about consumer behavior from NHTSA - "Although 85% of drivers in the USA are concerned about maintaining proper tire pressure, 43% of them do not take an active role in it."
http://www-nrd.nhtsa.dot.gov/pdf/nrd-30/NCSA/RNotes/2001/809-316.pdf

"The Society of Automotive Engineers reports that 87 percent of all flat tires have a history of under-inflation."
http://www.automotive.com/features/90/auto-news/32508/index.html

"According to the National Highway Traffic Safety Administration under inflated tires are attributed to crashes that result in 660 fatalities and 33,000 injuries each year."
http://www.rma.org/newsroom/release.cfm?ID=218

Tire pressure monitoring system: "Federal law mandates that all 2008 and newer vehicles must be equipped with a tire pressure monitoring system."
http://en.wikipedia.org/wiki/Tire_pressure_monitoring_system

Tire pressure monitoring system concerns: "However, the systems are calibrated not to trigger the warning light until a tire is at least 25 percent under inflated - well below the pressure required for safe driving."
http://www.aaanewsroom.net/Main/Default.asp?CategoryID=4&ArticleID=576

Tire pressure monitoring system concerns: "This could be the first time in the history of rule-making that the industries impacted by a proposed regulation do not think that the proposal is stringent enough."
http://www.tireindustry.org/government/tpms_comments.asp

SIT - Self Inflating Tire

simple...effective...convenient

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